14 November, 2022
Marketing Your Business With Polo Shirts
If you want to kick your marketing up a notch, there’s no better way than investing in some custom-made polo shirts with your company’s logo and contact information on them. Every time employees wear these shirts, they make an impression on clients and potential clients. And that can be helpful both in the short and long term. Here are great reasons your business should look into custom polo shirts for marketing.
Pick The Right Colour
The colour of your polo shirt is an important part of a marketing strategy. Most companies will pick one to three colours and stick with them, as changing colours can be expensive and confusing for customers who are used to seeing you in a certain hue. But there’s also some evidence that sticking to one colour can limit how people perceive your brand; for example, blue is considered authoritative, but red is energetic and creative. Studies also show that green has calming properties — good if you want people to sign up for a yoga class — but can look unprofessional if you’re trying to pitch something aggressive like insurance. To determine which colours will work best for your brand, ask yourself what emotions or personality traits you want people to associate with your business.
Pick The Right Fit
Of course, when it comes to clothing, you must ensure it fits your personality. It’s not about what you think looks best for employees — it’s about what customers will think looks best. People will doubt your professionalism if you have a sophisticated and edgy brand, but your clothing makes them look young and casual. Make sure the polo shirts you give fit into who you are as a business and convey who your business is to other people.
Pick The Right Print
A key business marketing element is picking out the right polo shirt print. You may want to avoid using spot colours and stick to common process printing inks because they tend to be cheaper, brighter, and more vibrant. This can help boost your brand's overall visibility while making your message clear to potential customers. However, if you’re looking for something a little more classic or professional-looking, then bright red and neon green might be a better choice for your company. Make sure you ask around and do plenty of research into what works best when choosing your ink colours.
Make Sure You Have Quality Materials
If you’re a small business, marketing can be a bit challenging. Many small businesses don’t have large budgets, so they often rely on free tools like social media to connect with customers. But that can be difficult if you don’t have polo shirts emblazoned with your logo. However, the quality of the material plays a significant role. Choose polo shirts made of quality material.
Employees Are To Wear Them Everyday
When it comes to your employees, are you asking them to wear business suits for every single occasion? Do they have no choice but to walk around in suits and ties or professional-looking clothes? If so, you’re missing out on some great promotional opportunities. Polos shirts are a great alternative for employees trying to advertise your company. These shirts can be worn when it’s not appropriate (or comfortable) for a suit or tie.
The Polo Shirts Only Team