13 July, 2022
3 Reasons Customised Polo Shirts Are Your Brand's Best Friend
Polo shirts are more than just clothing - they're a walking billboard for your brand, ready to promote and represent your company on the go. But how do you make your polo shirts work harder? It's simple: customise them with your logo or slogan to ensure that wherever people see them, they know who you are and what you do.
Here are three reasons why customised polo shirts are the best way to build your brand awareness.
1. Get Noticed
More than just a uniform, polo shirts are a great way to get your brand noticed and keep customers feeling connected. Here are reasons why customised polo shirts will make your brand noticed:
- People love them - Polo shirts make people feel happy, excited, and comfortable—the perfect vibe for spending money. So, your employees will find them suitable to wear daily.
- They're wearable ad space - The average person sees over 4,000 advertisements daily, yet they remember just 20% of them (that's because we tend to notice images over words). Put some colour on their chest, and you’ll be one of those ads they won't forget.
- They can save you money - Branded polo shirts for marketing will be more cost-effective than other forms of advertisements.
2. Increase Employee Engagement
Wearing your brand, rather than just talking about it, is a great way to get customers and employees to pay attention. People remember visuals better than words, so putting your logo on clothes that people will see every day is a great way to ensure they don't forget who you are. In addition, wearing customised polo shirts is a great way to increase engagement among employees who work with customers. They'll feel more like an active part of your company and more likely to promote you in casual conversation (if only subconsciously).
After all, if someone compliments them on their shirt—with or without knowing what it says—they can proudly tell about your business's services or products. But, as always, it's important not to go overboard.
3. Stand Out From Competitors
With customised polo shirts, you will surely be able to bring a positive light to your brand. Customers tend to remember personalised items, and such promotions can be incredibly beneficial in strengthening brand awareness. People also prefer shopping from stores with whom they feel some connection, so being able to customise your garments for them will go a long way towards encouraging repeat business.
Aside from improved name recognition, customised polo shirts can also be used as a sales promotion tool and gift idea during certain seasons of the year, making it an excellent piece of merchandise for retailers.
Deciding whether custom polo shirts are right for your brand is a personal decision. However, we've highlighted three key points to consider before making your final decision. Do you want your brand to stand out or be another fly-by-night company that creates minimum impact? Before investing in customised polo shirts, consider what direction you want your brand to take, then take action on those plans by figuring out exactly who your target customer base is. Create a marketing plan based on customers' needs and wants.
The Polo Shirts Only Team