5 August, 2022
Using Custom Polo Shirts for Marketing: How to Get Started
Like most business owners, you’re always looking for ways to improve your marketing efforts and get more customers into your doors. If you can find something unique and memorable, you’ll have an easier time bringing in new business. That’s where customised polo shirts come in handy; they’re great marketing tools that give your company an extra bit of colour and personality while showing customers how much you value their trust and support.
Let us see how you can get started with polo shirts in your marketing campaign today:
What you should know before getting started with custom t-shirts
You’ll need a solid idea of what you want your t-shirts to say and how they’ll be distributed. Though using these shirts as a marketing tool can provide excellent brand exposure, it’s important that your message not just be included on your shirt but also align with your company values and vision.
Additionally, whether or not you intend to offer custom shirts as a promotional tool, knowing some basic principles can ensure that your design will stand out and hold up well over time. When designing your custom polo shirts, keep some points in mind.
Choice of Colours
We recommend making your text one colour only. Since different colours show up differently depending on where you are (for example, white shows up better at night than black), adding multiple colours to your text could lead to issues such as letters getting lost in certain lighting conditions. Using only one colour will ensure that all viewers can read your text clearly, no matter where they see it!
If you decide to use multiple colours, we recommend choosing complementary ones (blue and orange) instead of similar ones (like red and pink). Similar colours tend to bleed into each other under different lighting conditions; therefore, it’s best to avoid them altogether unless there is a specific reason.
A good rule of thumb is to choose two or three colours that work well together but don’t necessarily look like they were meant to be paired. Also, keep in mind that when using more than one colour, your design will need to be set up differently than if you were using only one colour. For example, if you have a lot of text on your shirt, using more than one colour can make it difficult for viewers to read all your words clearly—so try not to go overboard with text.
Graphics
It's also important that any graphics included in your design are properly sized and placed according to their intended purpose. For example, a graphic element should never take up too much space or overlap another part of your design. If you're looking for help with sizing and placement, plenty of free online resources can walk you through how to create visually appealing designs.
Custom Polo Shirts Printer
Once your custom shirt design is ready to print, we are reliable to provide you with high-quality materials. Since customers will wear these shirts around town (and potentially seen by others), they must hold up well over time and retain their original shape even after being washed repeatedly.
The Polo Shirts Only Team